Is Your Budget Enough for a TV or Billboard Advertising Campaign?

Man using a laptopCompanies rely on advertising to promote their business and expand their customer base, although this requires a significant amount of their money and time.

For instance, the cost of advertising for billboard and television spots in major US cities will require you to spend more. In 2008, a 30-second commercial aired nationwide amounted to $342,000 on average. This is according to the American Association of Advertising Agencies.

Advertising Expenses

Small businesses normally have to target a certain locale for their markets if they pursue television advertising. Still, this may cost you up to $1,500 for a 30-second spot. The peak hours of viewing time normally occur between 6 PM and 7 PM. As such, you should expect the highest rates when you intend to launch a campaign during this hour.

Enterprises in Utah could negotiate a better deal for television spots through annual or bi-annual contracts. These deals might come with free incentives, such as advertising production, which make them more cost-efficient than a one-time transaction.

However, there are other alternatives, such as outfitting company cars with vehicle wraps. In Salt Lake City, this could be a better option for cash-strapped businesses.

Billboard Advertising

Billboard campaigns also do not come cheap, especially in cities like New York. The cost of a billboard ad in the Big Apple amounts to more than $8,600. The upside, however, involves a wider reach to a population of more than 18.9 million people.

Similar to television spots, billboard should be able to capture the attention of your target audience within seconds. If your billboard sales pitch fails to do so in just eight seconds, then it is better to consider other options.

Advertising in the US continues to be competitive as companies want to outwit each other in the luring customers. Do you think that television and billboard advertising are worth their price?