Create a Nail Spa Environment that Exceeds Expectations

Interiors of a SalonThe professional nail spa and salon industry is a popular and fast-growing one. In fact, it’s one of the top ten startup businesses in the UK, with the entire industry valued at £153 million in 2016. The popularity and profitability of the business resulted in more nail spa entrepreneurs setting up shop and creating a more competitive market.

It’s important to stand out from your competitors to survive in the industry. A unique selling point may attract customers, but you’ll need more to develop a loyal following. Showing your customers that you care about their overall experience and satisfaction is a great way to do this.

Chic and Comfortable

Start with the design, décor and equipment of your nail spa, prioritising your customers’ comfort. From couches and pillows to spa pedicure chairs and nail stations — you can find it all available in a variety of colours and styles to fit your chosen theme. It’s also easier to find businesses that can custom-build the equipment you need through the Internet.

Using mildly scented essential oils with a diffuser and playing acoustic music or ambient sounds at a low volume sets the mood for a relaxing and enjoyable experience, as well.

A Warm Welcome

Always greet your customers with a warm smile, regardless of how busy or tired you and your employees may feel. Complement your customers or ask them how their day is to help build rapport. Remember to ask them immediately what type of nail spa treatment they want, too. If they are unable to decide, suggest some procedures and make sure you share why it would be great for them.

Lastly, make your customers feel more special with a few additional amenities, such as an offer for a hot or cold drink or a magazine to read. The thoughtfulness will be appreciated, especially if they would need to wait.

Rebook and Reward

Encourage customers to return with easy appointment services and a rewards system for frequent visits. Give your clients different options for contacting your business and booking an appointment, such as through the phone, email or social media.

A rewards program can also help foster customer loyalty. You can offer a specific treatment for free in exchange for points they earn whenever they visit the spa. Special events and referral programs are great ideas, too.

Building a loyal client base means showing your customers that you care about them. Moreover, ensuring an excellent overall customer experience can help your business stand out from your competitors.

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